First Choice PowerLocation (Headquarters): Longview, TX
Acquired by: Direct Energy (2011)
Number of Customers: N/A
Main Service Areas: Texas
Contact Information: 1-855-676-7242

First Choice Power is an electricity supplier that primarily focuses on customer success and satisfaction. For over 70 years, the company has made strides to ensure that Texans have access to convenient and affordable electricity. First Choice Power provides customers with different ways to control their monthly bills and establish better electric plans. They also provide expert advice and assistance in lowering electricity bills. In 2011, First Choice Power was acquired by Direct Energy, one of the largest electricity suppliers in North America.

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