First Choice PowerLocation (Headquarters): Longview, TX
Acquired by: Direct Energy (2011)
Number of Customers: N/A
Main Service Areas: Texas
Contact Information: 1-855-676-7242

First Choice Power is an electricity supplier that primarily focuses on customer success and satisfaction. For over 70 years, the company has made strides to ensure that Texans have access to convenient and affordable electricity. First Choice Power provides customers with different ways to control their monthly bills and establish better electric plans. They also provide expert advice and assistance in lowering electricity bills. In 2011, First Choice Power was acquired by Direct Energy, one of the largest electricity suppliers in North America.

First Choice Power Products and Services

There are many products and plans to choose from at First Choice Power. Each option is similar to other service providers, and follow the company’s mission and values — to help keep electricity low and affordable for customers. Examples of plans that provide customers with payment flexibility include:

Power-to-Go Plans: These plans offer customers the option to receive power without a long-term contract, deposit or credit check.

Free Weekends: This plan is an add-on to the Power-to-Go plan, where customers can get electricity on weekends for free.

Deposit Freedom: This option allows customers to receive electricity without a deposit and is available to those who can’t pay the deposit amount required. Accepted customers are set up on a variable rate, pre-paid plan with control over spending and usage. These types of customers can also sign up for a regular plan without a deposit. There are a few rules regarding which customers are accepted to receive Deposit Freedom options. These rules include:

  • During the first 60 days, the customer must make 5 (or less) payments within a 30 day period.
  • If signing up for a regular plan, the customer must have no “Fraud Potential”.
  • Account balance must be greater than $0.00.
  • The customer must not have any outstanding debt or balance with affiliated providers or First Choice Power.

Some of the other specific plans offered by First Choice Power include:

  • Texas Power Saving 12
  • You Got this 3
  • You Got This 12
  • Monthly Freedom Plan
  • You Got This 24
  • Power-to-Go Variable
  • Power-to-Go Free Weekends

For additional assistance in choosing a plan or service, contact First Choice Power to speak with an associate.

The Light Lab

The Light Lab provides customers of First Choice Power with the knowledge they need to make smart energy decisions. The information provided covers a wide range of topics, some of which include,

Energy Savings: For more tips on how to save on energy, consumers can access free articles through First Choice Energy’s The Light Lab. These articles cover topics like, Are Smart Meters Safe?, How Do I Talk to My Roommate about Our High Electricity Bill?, 5 Helpful Tips for Saving Energy when Renting a Home, 9 Easy Energy Saving Tips for Active Duty Military Personnel and more.

Weather Prep: This topic includes guides, tips and other related information on how residential consumers can prepare to keep their homes and family’s safe in bad weather. Recent articles include, Will the 2016 Hurricane Season Affect Texas?, 9 Home Maintenance Tips to Prepare Your Texas Home for Cool Weather, and How Can I Be Proactive About Winter Home Preparation?

Home & Family: The information provided here pertains to safe home improvement projects for the home. Improving areas of the home will make that space more energy efficient. Articles under this topic include, How Can I Be Proactive About Winter Home Preparation?, Electricity Safety Tips for Kids, 5 Home Improvement Projects as New Year’s Resolutions, and more.

Other Light Lab topics include:

  • Green Power
  • Better Budgeting
  • Everything Texas

First Choice Power Community Involvement

First Choice Power has initiated various green plans in the state of Texas; each of the green plans generates one hundred percent renewable energy using different natural resources such as solar energy and wind energy.

In the past, the company has offered grants to show their support for the energy efficiency programs, providing $61,000 USD in 2011. In addition, First Choice Power has offered more than 24,000 meals to Texas Food Banks.

Comparing First Choice Power Rates

This electricity supplier offers plans that are both fixed and variable and can range from monthly to 24 months and beyond. There are also options where customers do not need to pay a deposit amount or sign a lengthy contract agreement. All plans offered displayed online include rates that are based on an average annual usage of 2,000 kWh/month and depend on service area.

Examples of current plan rates include:

  • 8.9 cents/kWh for a 12 month fixed rate plan
  • 10.3 cents/kWh for prepaid electricity
  • 9.0 cents/kWh for no-contract electricity (month-to-month)

For the most current and up to date rates, it is highly recommended that customers shop online or contact us!