Tara Energy Plans & Rates

Affordable electricity plans designed for Texas families and small businesses
Updated
Tara Energy logo
12.1¢
Avg Rate
3–36 mo
Terms
18
Plans
5
Territories
75+Providers
5M+Shoppers
20+Years online
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Tara Energy Electricity Plans

Tara Energy currently offers 18 electricity plans across 5 Texas utility territories, with rates ranging from 9.6¢ to 15.5¢ per kWh at 1,000 kWh usage. The cheapest plan available is Value Choice - 12 - 9.60¢ in the AEP Texas Central territory. Rates shown below are updated multiple times daily and include TDU delivery charges.

Tara Energy electricity plans and rates for the Oncor territory (Dallas–Fort Worth, Waco, Midland, Tyler), sorted by price at 1,000 kWh
Plan Rate at 500 kWh Rate at 1,000 kWh Rate at 2,000 kWh Action
Sustainable Home Bundle - 3 - 9.90¢ Cheapest
3 mo · Fixed
10.7¢
500 kWh
9.9¢
1,000 kWh
9.4¢
2,000 kWh
Shop
Balanced Days Bundle - 3 - 9.90¢ Cheapest
3 mo · Fixed
10.8¢
500 kWh
9.9¢
1,000 kWh
9.5¢
2,000 kWh
Shop
Value Choice - 12 - 10.90¢
12 mo · Fixed
23.8¢
500 kWh
10.9¢
1,000 kWh
17.0¢
2,000 kWh
Shop
Basics PTC - 24 - 14.90¢
24 mo · Fixed
15.3¢
500 kWh
14.9¢
1,000 kWh
14.7¢
2,000 kWh
Shop
Basics PTC - 36 - 14.90¢
36 mo · Fixed
15.3¢
500 kWh
14.9¢
1,000 kWh
14.7¢
2,000 kWh
Shop
Dallas–Fort Worth, Waco, Midland, Tyler · Rates at 1,000 kWh include delivery
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About Tara Energy

Tara Energy launched in 2002 in Houston as a retail electricity provider serving residential and commercial customers across deregulated Texas markets. The company was originally a subsidiary of Fulcrum Power Services before being acquired along with sister brand Amigo Energy by Just Energy Group in August 2011 as part of the approximately $79 million Fulcrum Retail Holdings deal. Tara Energy became part of the IGS Energy family when IGS acquired Just Energy in July 2025. The company has served hundreds of thousands of customers and offers same-day connections and Saturday start dates.

Has served hundreds of thousands of Texas customers since 2002; sister brand to Amigo Energy; offers same-day connection and Saturday start dates; part of IGS Energy's ~7.5M customer portfolio
PUC License
#10051
Parent Company
IGS Energy (via Just Energy Group)
Headquarters
Houston, TX
Founded
2002
Residential Electricity Commercial Energy
03

Tara Energy FAQ

Common questions about Tara Energy electricity plans, rates, and service areas.

Where can I get Tara Energy electricity?

Tara Energy is available across five TDU service territories in Texas — Oncor, CenterPoint, AEP Texas Central, AEP Texas North, and TNMP. Coverage depends on your physical address, so use the ZIP code tool above to check availability.

Are Tara Energy electricity rates competitive?

Tara Energy rates currently average 12.1¢/kWh across 5 Texas territories, with the cheapest plan at 9.6¢/kWh in AEP Texas Central. Rates vary by territory because each TDU has different delivery charges. All rates on this page are refreshed multiple times daily.

What causes price differences across Tara Energy service areas?

The price differences come from TDU delivery charges, which are set by your local utility — not by Tara Energy. Oncor, CenterPoint, AEP Texas, and other TDUs each have different per-kWh delivery rates and fixed monthly fees, so the same plan will have a different all-in price depending on your territory.

How long are Tara Energy electricity contracts?

Plan terms range from 3 to 36 months. Fixed-rate contracts lock in your energy rate for the full term. If you need to cancel early, expect an early termination fee — current ETFs: 3-month plan: $175; 12-month plan: $175; 24-month plan: $175; 36-month plan: $175.

How do I sign up for Tara Energy electricity?

Pick a plan from the table above, then enroll through the provider's website or by phone. Tara Energy handles the switch with your local utility automatically. There's no interruption to your power — the transition usually takes 1-3 business days.