Tara Energy Plans & Rates

Affordable electricity plans designed for Texas families and small businesses
Updated
Tara Energy logo
12.8¢
Avg Rate
5–36 mo
Terms
16
Plans
6
Territories
75+Providers
5M+Shoppers
20+Years online
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Tara Energy Electricity Plans

Tara Energy currently offers 16 electricity plans across 6 Texas utility territories, with rates ranging from 8.5¢ to 15.9¢ per kWh at 1,000 kWh usage. The cheapest plan available is Value Choice - 12 - 8.50¢ in the CenterPoint territory. Rates shown below are updated multiple times daily and include TDU delivery charges.

Tara Energy electricity plans and rates for the Oncor territory (Dallas–Fort Worth, Waco, Midland, Tyler), sorted by price at 1,000 kWh
Plan Rate at 500 kWh Rate at 1,000 kWh Rate at 2,000 kWh Action
Value Choice - 12 - 11.10¢ Cheapest
12 mo · Fixed
24.0¢
500 kWh
11.1¢
1,000 kWh
17.2¢
2,000 kWh
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Sustainable Home Bundle - 5 - 12.10¢
5 mo · Fixed
13.0¢
500 kWh
12.1¢
1,000 kWh
11.7¢
2,000 kWh
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Balanced Days Bundle - 5 - 12.10¢
5 mo · Fixed
12.9¢
500 kWh
12.1¢
1,000 kWh
11.7¢
2,000 kWh
 Shop
Basics PTC - 24 - 15.90¢
24 mo · Fixed
16.3¢
500 kWh
15.9¢
1,000 kWh
15.7¢
2,000 kWh
 Shop
Basics PTC - 36 - 15.90¢
36 mo · Fixed
16.3¢
500 kWh
15.9¢
1,000 kWh
15.7¢
2,000 kWh
 Shop
Dallas–Fort Worth, Waco, Midland, Tyler · Rates at 1,000 kWh include delivery
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About Tara Energy

Tara Energy launched in 2002 in Houston as a retail electricity provider serving residential and commercial customers across deregulated Texas markets. The company was originally a subsidiary of Fulcrum Power Services before being acquired along with sister brand Amigo Energy by Just Energy Group in August 2011 as part of the approximately $79 million Fulcrum Retail Holdings deal. Tara Energy became part of the IGS Energy family when IGS acquired Just Energy in July 2025. The company has served hundreds of thousands of customers and offers same-day connections and Saturday start dates.

Has served hundreds of thousands of Texas customers since 2002; sister brand to Amigo Energy; offers same-day connection and Saturday start dates; part of IGS Energy's ~7.5M customer portfolio
PUC License
#10051
Parent Company
IGS Energy (via Just Energy Group)
Headquarters
Houston, TX
Founded
2002
Residential Electricity Commercial Energy
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Tara Energy FAQ

Common questions about Tara Energy electricity plans, rates, and service areas.

What areas does Tara Energy serve?

Tara Energy offers plans in six Texas deregulated TDU territories: Oncor, CenterPoint, AEP Texas Central, AEP Texas North, TNMP, and Sharyland. Enter your ZIP code to confirm availability and see rates for your territory.

What are Tara Energy's current rates?

Rates range from 8.5¢ to 15.9¢/kWh depending on the plan and territory, with an average of 12.8¢/kWh. The lowest rate is currently in the CenterPoint territory. Rates on this page update multiple times daily.

Why do Tara Energy rates differ by territory?

Each TDU (Transmission and Distribution Utility) charges different delivery rates that are passed through to your bill. The same Tara Energy plan can cost several cents more per kWh in one territory vs. another because of these delivery charge differences.

What contract lengths does Tara Energy offer?

Tara Energy currently offers fixed-rate plans ranging from 5 to 36 months. Early termination fees apply if you cancel before your contract ends. Current ETFs: 12-month plan: $175; 5-month plan: $175; 24-month plan: $175; 36-month plan: $175.

How do I switch to Tara Energy?

Choose a plan and enroll online or by calling their customer service line. Your new provider coordinates the switch with your TDU — power stays on during the changeover, typically within 1-3 business days.

Sources & Notices

These are real-time rates from the ElectricChoice.com electric rate and plan marketplace. The inclusion, exclusion, ranking, or naming of any rate, plan, or provider on this page does not constitute an endorsement or recommendation. Listed rates may not account for all plan features, fees, etc.