Privacy Policy
This privacy policy describes how ElectricChoice.com ("we", "us", or "our") collects, uses, and shares information when you visit or interact with our website.
Last updated: March 4, 2025
What information we collect
Information you provide directly. When you submit a contact form, request a commercial electricity quote, or sign up for a service, we may collect your name, email address, phone number, business name, ZIP code, and electricity usage details.
Information collected automatically. When you visit our website, we automatically collect certain technical information, including:
- IP address and approximate geographic location
- Browser type, operating system, and device information
- Pages visited, time spent on pages, and referring URLs
- Cookies and similar tracking technologies (see Section 04)
Information from third parties. We may receive aggregated or anonymized data from analytics providers, advertising partners, and public data sources such as the U.S. Energy Information Administration (EIA).
How we use your information
We use the information we collect to:
- Provide, maintain, and improve our electricity comparison tools and content
- Respond to inquiries and customer service requests
- Process commercial electricity quote requests and connect you with providers
- Send transactional communications related to your requests
- Analyze website traffic and usage patterns to improve user experience
- Display relevant advertising and measure its effectiveness
- Detect and prevent fraud, abuse, or security issues
- Comply with legal obligations
When we share your information
We do not sell your personal information. We may share information in the following circumstances:
- Service providers — We share data with companies that help us operate (hosting, analytics, email delivery) under contractual confidentiality obligations.
- Electricity providers — When you request a quote or choose to be connected with a provider, we share the information necessary to process your request (ZIP code, usage, contact details).
- Advertising partners — We may share anonymized or aggregated data with advertising networks. We do not share personally identifiable information with advertisers without your consent.
- Legal requirements — We may disclose information when required by law, subpoena, court order, or to protect the rights, safety, or property of our users or the public.
- Business transfers — In the event of a merger, acquisition, or asset sale, user information may be transferred to the new owner.
Cookies and tracking technologies
We use cookies and similar technologies to:
- Remember your preferences (e.g. ZIP code, selected state)
- Understand how visitors use our site (analytics)
- Deliver and measure advertising
You can control cookies through your browser settings. Disabling cookies may limit some functionality on the site. We use Google Analytics and may use other third-party analytics tools that set their own cookies.
Your choices and rights
Depending on your location, you may have certain rights regarding your personal information:
- Access and portability — Request a copy of the personal information we hold about you.
- Correction — Request correction of inaccurate information.
- Deletion — Request deletion of your personal information, subject to legal retention obligations.
- Opt-out of marketing — Unsubscribe from promotional emails using the link in any email or by contacting us.
- Do Not Track — Our site does not currently respond to "Do Not Track" browser signals.
To exercise any of these rights, please contact us.
How we protect your data
We use industry-standard security measures to protect personal information, including HTTPS encryption in transit, access controls, and secure hosting infrastructure. No method of transmission or storage is 100% secure, but we take reasonable steps to safeguard your data.
Children's privacy
Our services are not directed to individuals under the age of 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will delete it promptly.
Changes to this policy
We may update this privacy policy from time to time. Material changes will be reflected by updating the "Last updated" date at the top of this page. Your continued use of the site after any changes constitutes acceptance of the updated policy.
Contact us about privacy
If you have questions or concerns about this privacy policy or our data practices, please contact us: