Ranchero Power Plans & Rates

Dependable and affordable electricity with simple, fixed-rate plans
Updated
Ranchero Power logo
12.9¢
Avg Rate
3–48 mo
Terms
4
Plans
6
Territories
75+Providers
5M+Shoppers
20+Years online
01

Ranchero Power Electricity Plans

Ranchero Power currently offers 4 electricity plans across 6 Texas utility territories, with rates ranging from 10.5¢ to 14.3¢ per kWh at 1,000 kWh usage. The cheapest plan available is Ranchero Cheapskate - 3 - 10.50¢ in the AEP Texas Central territory. Rates shown below are updated multiple times daily and include TDU delivery charges.

Ranchero Power electricity plans and rates for the Oncor territory (Dallas–Fort Worth, Waco, Midland, Tyler), sorted by price at 1,000 kWh
Plan Rate at 500 kWh Rate at 1,000 kWh Rate at 2,000 kWh Action
Ranchero Cheapskate - 3 - 10.70¢ Cheapest
3 mo · Fixed View EFL
11.7¢
500 kWh
10.7¢
1,000 kWh
10.3¢
2,000 kWh
 Shop
Smart & Fixed - 16 - 13.30¢
16 mo · Fixed View EFL
14.3¢
500 kWh
13.3¢
1,000 kWh
12.9¢
2,000 kWh
 Shop
Ranchero Fixed Prime - 48 - 14.30¢
48 mo · Fixed View EFL
15.3¢
500 kWh
14.3¢
1,000 kWh
13.9¢
2,000 kWh
 Shop
Dallas–Fort Worth, Waco, Midland, Tyler · Rates at 1,000 kWh include delivery
02

About Ranchero Power

Ranchero Power launched as a retail electricity brand in Texas in 2021 as a trade name of Southern Federal Power, LLC, which entered the Texas market in July 2019. Southern Federal Power is a subsidiary of Genie Retail Energy, owned by publicly traded Genie Energy Ltd (NYSE: GNE) based in Newark, New Jersey. Genie Energy also operates IDT Energy, Residents Energy, Town Square Energy, Evergreen Gas & Electric, and Mirabito Natural Gas in the Eastern and Midwestern United States. Ranchero Power offers fixed-rate plans with terms from 6 to 48 months and serves most deregulated Texas markets under PUCT certificate #10264.

Part of publicly traded Genie Energy (NYSE: GNE); same entity as Southern Federal Power (PUC #10264); part of global energy network also operating IDT Energy and Residents Energy in the Northeast
PUC License
#10264
Parent Company
Southern Federal Power LLC, which is owned by Genie Retail Energy, a subsidiary of Genie Energy Ltd (NYSE: GNE), headquartered in Newark, NJ.
Headquarters
Houston, TX
Founded
2021
Residential Electricity Natural Gas
03

Ranchero Power FAQ

Common questions about Ranchero Power electricity plans, rates, and service areas.

What areas does Ranchero Power serve?

Ranchero Power offers plans in six Texas deregulated TDU territories: Oncor, CenterPoint, AEP Texas Central, AEP Texas North, TNMP, and Sharyland. Enter your ZIP code to confirm availability and see rates for your territory.

What are Ranchero Power's current rates?

Rates range from 10.5¢ to 14.3¢/kWh depending on the plan and territory, with an average of 12.9¢/kWh. The lowest rate is currently in the AEP Texas Central territory. Rates on this page update multiple times daily.

Why do Ranchero Power rates differ by territory?

Each TDU (Transmission and Distribution Utility) charges different delivery rates that are passed through to your bill. The same Ranchero Power plan can cost several cents more per kWh in one territory vs. another because of these delivery charge differences.

What contract lengths does Ranchero Power offer?

Ranchero Power currently offers fixed-rate plans ranging from 3 to 48 months. Early termination fees apply if you cancel before your contract ends. Current ETFs: 3-month plan: $179; 16-month plan: $179.99.

How do I sign up for Ranchero Power electricity?

Pick a plan from the table above, then enroll through the provider's website or by phone. Ranchero Power handles the switch with your local utility automatically. There's no interruption to your power — the transition usually takes 1-3 business days.