Ranchero Power Plans & Rates

Name: Ranchero Power Electricity Plans
Brand: Ranchero Power
Availability: InStock

Dependable and affordable electricity with simple, fixed-rate plans

Updated June 13, 2026 @ 4:54 PM CT

13.2¢

Avg Rate

6–48 mo

Terms

Plans

Territories

75+Providers

5M+Shoppers

20+Years online

Ranchero Power Electricity Plans

Ranchero Power currently offers 21 electricity plans across 6 Texas utility territories, with rates ranging from 11.5¢ to 14.7¢ per kWh at 1,000 kWh usage. The cheapest plan available is No Contract Advantage - 11.50¢ in the CenterPoint territory. Rates shown below are updated multiple times daily and include TDU delivery charges.

Ranchero Power electricity plans and rates for the Oncor territory (Dallas–Fort Worth, Waco, Midland, Tyler), sorted by price at 1,000 kWh
Plan	Rate at 500 kWh	Rate at 1,000 kWh	Rate at 2,000 kWh	Action
No Contract Advantage - 12.40¢ Cheapest Variable · Variable View EFL	13.4¢ 500 kWh	12.4¢ 1,000 kWh	12.0¢ 2,000 kWh	Shop
Ranchero Smart & Fixed -12 - 13.00¢ 12 mo · Fixed View EFL	13.9¢ 500 kWh	13.0¢ 1,000 kWh	12.5¢ 2,000 kWh	Shop
Ranchero Smart & Fixed - 18 - 13.00¢ 18 mo · Fixed View EFL	13.9¢ 500 kWh	13.0¢ 1,000 kWh	12.6¢ 2,000 kWh	Shop
Ranchero Smart & Fixed -6 - 13.80¢ 6 mo · Fixed View EFL	14.8¢ 500 kWh	13.8¢ 1,000 kWh	13.4¢ 2,000 kWh	Shop
Smart & Fixed - 36 - 14.20¢ 36 mo · Fixed View EFL	15.2¢ 500 kWh	14.2¢ 1,000 kWh	13.8¢ 2,000 kWh	Shop
Ranchero Fixed Prime - 48 - 14.40¢ 48 mo · Fixed View EFL	15.4¢ 500 kWh	14.4¢ 1,000 kWh	14.0¢ 2,000 kWh	Shop

Dallas–Fort Worth, Waco, Midland, Tyler · Rates at 1,000 kWh include delivery

Ranchero Power electricity plans and rates for the CenterPoint territory (Houston, Galveston, Coastal TX), sorted by price at 1,000 kWh
Plan	Rate at 500 kWh	Rate at 1,000 kWh	Rate at 2,000 kWh	Action
No Contract Advantage - 11.50¢ Cheapest Variable · Variable View EFL	12.5¢ 500 kWh	11.5¢ 1,000 kWh	11.1¢ 2,000 kWh	Shop
Ranchero Smart & Fixed - 12 - 12.00¢ 12 mo · Fixed View EFL	13.0¢ 500 kWh	12.0¢ 1,000 kWh	11.6¢ 2,000 kWh	Shop
Ranchero Smart & Fixed - 18 - 12.40¢ 18 mo · Fixed View EFL	13.4¢ 500 kWh	12.4¢ 1,000 kWh	12.0¢ 2,000 kWh	Shop
Ranchero Smart & Fixed -6 - 13.20¢ 6 mo · Fixed View EFL	14.2¢ 500 kWh	13.2¢ 1,000 kWh	12.8¢ 2,000 kWh	Shop
Smart & Fixed - 36 - 13.50¢ 36 mo · Fixed View EFL	14.5¢ 500 kWh	13.5¢ 1,000 kWh	13.1¢ 2,000 kWh	Shop
Ranchero Fixed Prime - 48 - 14.40¢ 48 mo · Fixed View EFL	15.4¢ 500 kWh	14.4¢ 1,000 kWh	14.0¢ 2,000 kWh	Shop

Houston, Galveston, Coastal TX · Rates at 1,000 kWh include delivery

Ranchero Power electricity plans and rates for the AEP Texas Central territory (Corpus Christi, Victoria, McAllen), sorted by price at 1,000 kWh
Plan	Rate at 500 kWh	Rate at 1,000 kWh	Rate at 2,000 kWh	Action
No Contract Advantage - 12.00¢ Cheapest Variable · Variable View EFL	12.9¢ 500 kWh	12.0¢ 1,000 kWh	11.6¢ 2,000 kWh	Shop
Ranchero Smart & Fixed - 12 - 12.60¢ 12 mo · Fixed View EFL	13.5¢ 500 kWh	12.6¢ 1,000 kWh	12.2¢ 2,000 kWh	Shop
Ranchero Smart & Fixed - 18 - 12.90¢ 18 mo · Fixed View EFL	13.8¢ 500 kWh	12.9¢ 1,000 kWh	12.5¢ 2,000 kWh	Shop
Ranchero Smart & Fixed -6 - 13.30¢ 6 mo · Fixed View EFL	14.2¢ 500 kWh	13.3¢ 1,000 kWh	12.9¢ 2,000 kWh	Shop
Smart & Fixed - 36 - 14.00¢ 36 mo · Fixed View EFL	14.9¢ 500 kWh	14.0¢ 1,000 kWh	13.6¢ 2,000 kWh	Shop
Ranchero Fixed Prime - 48 - 14.40¢ 48 mo · Fixed View EFL	15.3¢ 500 kWh	14.4¢ 1,000 kWh	14.0¢ 2,000 kWh	Shop

Corpus Christi, Victoria, McAllen · Rates at 1,000 kWh include delivery

Ranchero Power electricity plans and rates for the AEP Texas North territory (Abilene, San Angelo), sorted by price at 1,000 kWh
Plan	Rate at 500 kWh	Rate at 1,000 kWh	Rate at 2,000 kWh	Action
No Contract Advantage - 12.10¢ Cheapest Variable · Variable View EFL	13.0¢ 500 kWh	12.1¢ 1,000 kWh	11.7¢ 2,000 kWh	Shop
Ranchero Smart & Fixed - 12 - 12.80¢ 12 mo · Fixed View EFL	13.7¢ 500 kWh	12.8¢ 1,000 kWh	12.4¢ 2,000 kWh	Shop
Ranchero Smart & Fixed -18 - 13.10¢ 18 mo · Fixed View EFL	14.0¢ 500 kWh	13.1¢ 1,000 kWh	12.7¢ 2,000 kWh	Shop
Ranchero Smart & Fixed -6 - 14.20¢ 6 mo · Fixed View EFL	15.1¢ 500 kWh	14.2¢ 1,000 kWh	13.8¢ 2,000 kWh	Shop
Ranchero Fixed Prime - 48 - 14.40¢ 48 mo · Fixed View EFL	15.3¢ 500 kWh	14.4¢ 1,000 kWh	14.0¢ 2,000 kWh	Shop
Smart & Fixed - 36 - 14.70¢ 36 mo · Fixed View EFL	15.6¢ 500 kWh	14.7¢ 1,000 kWh	14.3¢ 2,000 kWh	Shop

Abilene, San Angelo · Rates at 1,000 kWh include delivery

Ranchero Power electricity plans and rates for the TNMP territory (Conroe, various regions), sorted by price at 1,000 kWh
Plan	Rate at 500 kWh	Rate at 1,000 kWh	Rate at 2,000 kWh	Action
No Contract Advantage - 11.50¢ Cheapest Variable · Variable View EFL	12.5¢ 500 kWh	11.5¢ 1,000 kWh	11.1¢ 2,000 kWh	Shop
Ranchero Smart & Fixed - 12 - 12.00¢ 12 mo · Fixed View EFL	13.0¢ 500 kWh	12.0¢ 1,000 kWh	11.6¢ 2,000 kWh	Shop
Ranchero Smart & Fixed - 18 - 12.40¢ 18 mo · Fixed View EFL	13.4¢ 500 kWh	12.4¢ 1,000 kWh	12.0¢ 2,000 kWh	Shop
Ranchero Smart & Fixed -6 - 13.20¢ 6 mo · Fixed View EFL	14.2¢ 500 kWh	13.2¢ 1,000 kWh	12.8¢ 2,000 kWh	Shop
Smart & Fixed - 36 - 13.50¢ 36 mo · Fixed View EFL	14.5¢ 500 kWh	13.5¢ 1,000 kWh	13.1¢ 2,000 kWh	Shop
Ranchero Fixed Prime - 48 - 14.40¢ 48 mo · Fixed View EFL	15.4¢ 500 kWh	14.4¢ 1,000 kWh	14.0¢ 2,000 kWh	Shop

Conroe, various regions · Rates at 1,000 kWh include delivery

Ranchero Power electricity plans and rates for the Sharyland territory (McAllen, Mission, Pharr), sorted by price at 1,000 kWh
Plan	Rate at 500 kWh	Rate at 1,000 kWh	Rate at 2,000 kWh	Action
No Contract Advantage - 12.00¢ Cheapest Variable · Variable View EFL	12.9¢ 500 kWh	12.0¢ 1,000 kWh	11.6¢ 2,000 kWh	Shop
Ranchero Smart & Fixed - 12 - 12.60¢ 12 mo · Fixed View EFL	13.5¢ 500 kWh	12.6¢ 1,000 kWh	12.2¢ 2,000 kWh	Shop
Ranchero Smart & Fixed - 18 - 12.90¢ 18 mo · Fixed View EFL	13.8¢ 500 kWh	12.9¢ 1,000 kWh	12.5¢ 2,000 kWh	Shop
Ranchero Smart & Fixed -6 - 13.30¢ 6 mo · Fixed View EFL	14.2¢ 500 kWh	13.3¢ 1,000 kWh	12.9¢ 2,000 kWh	Shop
Smart & Fixed - 36 - 14.00¢ 36 mo · Fixed View EFL	14.9¢ 500 kWh	14.0¢ 1,000 kWh	13.6¢ 2,000 kWh	Shop
Ranchero Fixed Prime - 48 - 14.40¢ 48 mo · Fixed View EFL	15.3¢ 500 kWh	14.4¢ 1,000 kWh	14.0¢ 2,000 kWh	Shop

McAllen, Mission, Pharr · Rates at 1,000 kWh include delivery

About Ranchero Power

Ranchero Power launched as a retail electricity brand in Texas in 2021 as a trade name of Southern Federal Power, LLC, which entered the Texas market in July 2019. Southern Federal Power is a subsidiary of Genie Retail Energy, owned by publicly traded Genie Energy Ltd (NYSE: GNE) based in Newark, New Jersey. Genie Energy also operates IDT Energy, Residents Energy, Town Square Energy, Evergreen Gas & Electric, and Mirabito Natural Gas in the Eastern and Midwestern United States. Ranchero Power offers fixed-rate plans with terms from 6 to 48 months and serves most deregulated Texas markets under PUCT certificate #10264.

Part of publicly traded Genie Energy (NYSE: GNE); same entity as Southern Federal Power (PUC #10264); part of global energy network also operating IDT Energy and Residents Energy in the Northeast

Residential Electricity Natural Gas

Ranchero Power FAQ

Common questions about Ranchero Power electricity plans, rates, and service areas.

What areas does Ranchero Power serve?

Ranchero Power offers plans in six Texas deregulated TDU territories: Oncor, CenterPoint, AEP Texas Central, AEP Texas North, TNMP, and Sharyland. Enter your ZIP code to confirm availability and see rates for your territory.

What are Ranchero Power's current rates?

Rates range from 11.5¢ to 14.7¢/kWh depending on the plan and territory, with an average of 13.2¢/kWh. The lowest rate is currently in the CenterPoint territory. Rates on this page update multiple times daily.

Why do Ranchero Power rates differ by territory?

Each TDU (Transmission and Distribution Utility) charges different delivery rates that are passed through to your bill. The same Ranchero Power plan can cost several cents more per kWh in one territory vs. another because of these delivery charge differences.

What contract lengths does Ranchero Power offer?

Ranchero Power currently offers fixed-rate plans ranging from 6 to 48 months. Early termination fees apply if you cancel before your contract ends. Current ETFs: 12-month plan: $179; 18-month plan: $179.99; 6-month plan: $179; 36-month plan: $179.

How do I switch to Ranchero Power?

Choose a plan and enroll online or by calling their customer service line. Your new provider coordinates the switch with your TDU — power stays on during the changeover, typically within 1-3 business days.

Sources & Notices

These are real-time rates from the ElectricChoice.com electric rate and plan marketplace. The inclusion, exclusion, ranking, or naming of any rate, plan, or provider on this page does not constitute an endorsement or recommendation. Listed rates may not account for all plan features, fees, etc.