Direct Energy Plans & Rates

One of North America's largest energy retailers
Updated
Direct Energy logo
15.6¢
Avg Rate
12–36 mo
Terms
12
Plans
6
Territories
75+Providers
5M+Shoppers
20+Years online
01

Direct Energy Electricity Plans

Direct Energy currently offers 12 electricity plans across 6 Texas utility territories, with rates ranging from 14.6¢ to 17.6¢ per kWh at 1,000 kWh usage. The cheapest plan available is Autopay Texas 12 - 14.60¢ in the CenterPoint territory. Rates shown below are updated multiple times daily and include TDU delivery charges.

Direct Energy electricity plans and rates for the Oncor territory (Dallas–Fort Worth, Waco, Midland, Tyler), sorted by price at 1,000 kWh
Plan Rate at 500 kWh Rate at 1,000 kWh Rate at 2,000 kWh Action
Autopay Texas 12 - 15.40¢ Cheapest
12 mo · Fixed
16.3¢
500 kWh
15.4¢
1,000 kWh
14.9¢
2,000 kWh
 Shop
Autopay Texas 24 - 15.90¢
24 mo · Fixed
16.8¢
500 kWh
15.9¢
1,000 kWh
15.4¢
2,000 kWh
 Shop
Autopay Texas 36 - 16.10¢
36 mo · Fixed
17.0¢
500 kWh
16.1¢
1,000 kWh
15.6¢
2,000 kWh
 Shop
Dallas–Fort Worth, Waco, Midland, Tyler · Rates at 1,000 kWh include delivery
02

About Direct Energy

Direct Energy was founded in Toronto in 1986 as a competitive energy retailer. The company was acquired by UK-based Centrica (parent of British Gas) in 2000 and relocated its corporate headquarters from Toronto to Houston in 2013. NRG Energy completed its $3.625 billion all-cash acquisition of Direct Energy from Centrica in January 2021, adding over 3 million customers across North America and cementing NRG's status as the leading integrated energy and services provider. Direct Energy's subsidiaries include CPL Retail Energy, First Choice Power, WTU Retail Energy, and Airtron.

One of North America's largest retail energy providers; $3.625B acquisition by NRG in 2021; serves 4+ million customers in US and Canada; also provides HVAC, plumbing, and home services through ~1,400 technicians
PUC License
#10040
Parent Company
NRG Energy (NYSE: NRG)
Headquarters
Houston, TX
Founded
1986
Customer Service
(888) 349-9478
Residential Electricity Home Services
03

Direct Energy FAQ

Common questions about Direct Energy electricity plans, rates, and service areas.

What areas does Direct Energy serve?

Direct Energy offers plans in six Texas deregulated TDU territories: Oncor, CenterPoint, AEP Texas Central, AEP Texas North, TNMP, and Sharyland. Enter your ZIP code to confirm availability and see rates for your territory.

What are Direct Energy's current rates?

Rates range from 14.6¢ to 17.6¢/kWh depending on the plan and territory, with an average of 15.6¢/kWh. The lowest rate is currently in the CenterPoint territory. Rates on this page update multiple times daily.

Why do Direct Energy rates differ by territory?

Each TDU (Transmission and Distribution Utility) charges different delivery rates that are passed through to your bill. The same Direct Energy plan can cost several cents more per kWh in one territory vs. another because of these delivery charge differences.

What contract lengths does Direct Energy offer?

Direct Energy currently offers fixed-rate plans ranging from 12 to 36 months. Early termination fees apply if you cancel before your contract ends. Current ETFs: 12-month plan: $150; 24-month plan: $295; 36-month plan: $395.

How do I switch to Direct Energy?

Choose a plan and enroll online or by calling (888) 349-9478. Your new provider coordinates the switch with your TDU — power stays on during the changeover, typically within 1-3 business days.

Sources & Notices

These are real-time rates from the ElectricChoice.com electric rate and plan marketplace. The inclusion, exclusion, ranking, or naming of any rate, plan, or provider on this page does not constitute an endorsement or recommendation. Listed rates may not account for all plan features, fees, etc.