Direct Energy Plans & Rates

One of North America's largest energy retailers
Updated
Direct Energy logo
15.5¢
Avg Rate
12–36 mo
Terms
12
Plans
6
Territories
75+Providers
5M+Shoppers
20+Years online
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Direct Energy Electricity Plans

Direct Energy currently offers 12 electricity plans across 6 Texas utility territories, with rates ranging from 14.6¢ to 17.6¢ per kWh at 1,000 kWh usage. The cheapest plan available is Autopay Texas 12 - 14.60¢ in the CenterPoint territory. Rates shown below are updated multiple times daily and include TDU delivery charges.

Direct Energy electricity plans and rates for the Oncor territory (Dallas–Fort Worth, Waco, Midland, Tyler), sorted by price at 1,000 kWh
Plan Rate at 500 kWh Rate at 1,000 kWh Rate at 2,000 kWh Action
Autopay Texas 12 - 15.30¢ Cheapest
12 mo · Fixed View EFL
16.2¢
500 kWh
15.3¢
1,000 kWh
14.9¢
2,000 kWh
 Shop
Autopay Texas 24 - 15.80¢
24 mo · Fixed View EFL
16.7¢
500 kWh
15.8¢
1,000 kWh
15.4¢
2,000 kWh
 Shop
Autopay Texas 36 - 16.00¢
36 mo · Fixed View EFL
16.9¢
500 kWh
16.0¢
1,000 kWh
15.6¢
2,000 kWh
 Shop
Dallas–Fort Worth, Waco, Midland, Tyler · Rates at 1,000 kWh include delivery
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About Direct Energy

Direct Energy was founded in Toronto in 1986 as a competitive energy retailer. The company was acquired by UK-based Centrica (parent of British Gas) in 2000 and relocated its corporate headquarters from Toronto to Houston in 2013. NRG Energy completed its $3.625 billion all-cash acquisition of Direct Energy from Centrica in January 2021, adding over 3 million customers across North America and cementing NRG's status as the leading integrated energy and services provider. Direct Energy's subsidiaries include CPL Retail Energy, First Choice Power, WTU Retail Energy, and Airtron.

One of North America's largest retail energy providers; $3.625B acquisition by NRG in 2021; serves 4+ million customers in US and Canada; also provides HVAC, plumbing, and home services through ~1,400 technicians
PUC License
#10040
Parent Company
NRG Energy (NYSE: NRG)
Headquarters
Houston, TX
Founded
1986
Customer Service
(888) 349-9478
Residential Electricity Home Services
03

Direct Energy FAQ

Common questions about Direct Energy electricity plans, rates, and service areas.

Is Direct Energy available in my area?

Direct Energy currently serves six Texas utility territories: Oncor, CenterPoint, AEP Texas Central, AEP Texas North, TNMP, and Sharyland. Not all plans may be available in every territory. Enter your ZIP code above to see what's offered at your address.

How much does Direct Energy electricity cost per kWh?

At 1,000 kWh monthly usage, Direct Energy plans currently price between 14.6¢ and 17.6¢ per kWh. The average across all plans and territories is 15.5¢/kWh, with the best rate found in the CenterPoint territory. These rates include TDU delivery charges and refresh several times per day.

What causes price differences across Direct Energy service areas?

The price differences come from TDU delivery charges, which are set by your local utility — not by Direct Energy. Oncor, CenterPoint, AEP Texas, and other TDUs each have different per-kWh delivery rates and fixed monthly fees, so the same plan will have a different all-in price depending on your territory.

What contract lengths does Direct Energy offer?

Direct Energy currently offers fixed-rate plans ranging from 12 to 36 months. Early termination fees apply if you cancel before your contract ends. Current ETFs: 12-month plan: $150; 24-month plan: $295; 36-month plan: $395.

How do I switch to Direct Energy?

Choose a plan and enroll online or by calling (888) 349-9478. Your new provider coordinates the switch with your TDU — power stays on during the changeover, typically within 1-3 business days.